HINGE
‘NO ORDINARY LOVE’
CAMPAIGN
The work included the design and adaptation of brand guidelines into new expressions, spanning typography, color systems, editorial layouts, and digital interfaces. Campaign assets covered e-commerce and landing page design, social and email content, and digital advertising, while printed matter provided a tactile counterpoint through zines and out-of-home executions. Presentation design and image retouching ensured consistency across every detail.
Executed in close collaboration with creative directors and designers, the project demonstrates fluency across environments - print, digital, and physical - and an ability to translate a brand’s strategy into systems that resonate culturally and emotionally.