NIKE, ‘COME RUN WITH US’

A Way to the Way. Exploring the intersection of spirituality and sport, through the practice of movement and connection.

Deepen brand engagement and extend Mindful Endurance Program’s identity across new initiatives — including team programs, retreats, and apparel — while reinforcing its position as a disciplined, human-centered approach to endurance training. The work also supported collaborations with aligned performance and wellness partners, ensuring the brand could scale consistently across partner-led activations and athlete-facing experiences.

Extended and applied the brand system across social media content, team and retreat materials, apparel and gear, and partner-facing assets — creating a cohesive visual language that supports the program’s growth across cycling, running, and triathlon.

Brand System Extensions
Triathlon Team Identity and Assets
Running and Cycling Retreat Identity and Assets
Social Media Content Systems
Apparel and Gear Design
Partner-Facing Brand Assets (On, Oakley, 2XU, AG1, Maurten, and more)

As endurance culture continues to grow, many performance brands lean heavily on intensity, optimization, and visual aggression. Research and audience observation revealed that athletes increasingly seek balance, longevity, and mental clarity, not just performance gains. At the same time, community-driven programs rely on consistent visual language to build trust across touchpoints — from social media and apparel to retreats and partner collaborations. These insights reinforced the importance of a brand system that communicates principles that were instilled in MEP in its conception.

The opportunity was to extend Mindful Endurance Program’s identity into a cohesive system that could support new initiatives. By refining and applying the visual language across teams, retreats, apparel, and content, the brand could strengthen recognition, deepen engagement, and create a distinct experience for athletes — whether training online, attending a retreat, or representing the program in competition.

Rather than reinvent the brand for each initiative, the approach centered on system continuity. The goal was to craft an extended identity to flex through context, hierarchy, and application. Each extension of the brand was treated as part of a larger ecosystem.

IDENTITY 

APPAREL DESIGN

SOCIAL CONTENT

 Mindful Endurance Program’s identity was extended through a defined visual language applied consistently across new programs and platforms. Brand systems were adapted to support the triathlon team, running and cycling retreats, and apparel collections — balancing clarity, discipline, and presence across physical and digital touchpoints. Social media content, gear, and partner assets were developed to feel cohesive and purposeful, reinforcing the brand’s values while meeting the functional needs of athletes in motion. Working closely with the founder and collaborators, concepts were iterated and refined over time to ensure the system remained flexible, durable, and aligned as the program evolved.

 This ongoing collaboration has helped Mindful Endurance Program grow as a cohesive, recognizable brand across multiple disciplines and offerings. By extending the identity thoughtfully rather than fragmenting it, the brand has strengthened awareness, improved consistency across touchpoints, and supported deeper engagement with its community. The result is a scalable visual system that evolves alongside the program — reinforcing Mindful Endurance Program as a disciplined, human-centered approach to endurance training.