HINGE, ‘NO ORDINARY LOVE’
A literary campaign celebrating real, imperfect love through six author-written stories inspired by real Hinge couples.
CATEGORY:
APPLICATION
APPLICATION
DELIVERABLES:
CAMPAIGN
CAMPAIGN
ROLE:
DESIGNER
DESIGNER
OVERVIEW
Deepen brand engagement and reinforce Hinge’s image as the place for real, meaningful connections by celebrating the imperfect beginnings that make modern relationships authentic and story-worthy.
DELIVERABLES
Developed a comprehensive campaign, including an identity, 80-page print and digital zine, OOH placements, social content, and editorial initiatives - each designed to translate real Hinge couple stories into an engaging, cohesive brand experience.
RESULTS
27.4M Views
Developed a comprehensive campaign, including an identity, 80-page print and digital zine, OOH placements, social content, and editorial initiatives - each designed to translate real Hinge couple stories into an engaging, cohesive brand experience.
RESULTS