MODULAR AI
‘MODCON’
LIVE EVENT
The project encompassed visual strategy and the creation of design and motion systems, building on and extending Modular’s brand guidelines. Typography and color palettes were translated into film and digital environments, while art direction shaped the look and feel of motion sequences, ensuring clarity and cohesion throughout the keynote experience.
Collaboration with a diverse team including Director, DP, VFX team, screen operators, and motion designers enabled a tightly integrated outcome. The result demonstrated an ability to adapt complex brand systems to live event settings, bridging technology, design, and performance into one continuous narrative.