MINDFUL ENDURANCE PROGRAM
‘A SOLAR RETREAT FOR YOUR HEART’
APPAREL
The work included visual strategy, moodboarding, and naming consultation, leading into the development of a logo system, typography, and color palette. The brand extended into apparel design and printed materials, shaping the participant experience through subtle, thoughtful details.
Developed in collaboration with the founder and art director of MEP, MAAP, and production vendors, the identity underscores a capacity to work across industries - here blending wellness, sport, and design into a cohesive expression that embodies both function and feeling.