DREAM HOUSE
‘FOUNDATIONAL FURNITURE’
IDENTITY
The identity system integrated logo and typography design, color systems, and guidelines, paired with art direction for photography, campaign imagery, and product styling. Printed collateral and product materials connected the brand’s tactile presence with its digital platforms, which included e-commerce design, digital layouts, social and email content, and paid media. Campaign creative extended the narrative into both physical and online environments, ensuring a seamless experience across touchpoints.
Working closely with a range of vendors, the brand was realized with the same precision and care as the furniture itself. The result is a fully articulated identity that positions Dream House with clarity and confidence in the contemporary design landscape.